The foundation of the largest managed truck industry database in South Africa — paired with rich business, market and customer intelligence.
Our business is built on two foundations that work together to deliver a complete view of the South African truck market.
Validation and maintenance of the largest managed truck database in South Africa.
Business, market and customer intelligence covering the full breadth of the industry.
Every solution designed to deepen your understanding of customers and unlock profitability.
01The online BI management Tool of the truck industry and fleet operators in southern Africa is a maintained industry database that gives you immediate access to your customer. This BI management tool is designed to help you understand the true value of a customer.
02Linked to the database, Datatrack can gather valuable Business, Market and Customer Insight based on customer experiences, vehicle parc by region, by OE and strategic forecasts and reviews on a national basis, all online. Datatrack have expert network capabilities to add value to intelligent information gathering and reporting.
The Comparative Truck Study (CTS) is an independent study of the customers' views of how well their suppliers measure up to their expectations in the three principal areas of interaction namely Sales, Service, and Parts. Competition in the South African truck market is fierce, the report currently comments on 14 OEs, although there are 18 trucks brands currently represented in South Africa.
A quarterly management report is available which highlights valuable insight as to how your customers perceive your business in the three principal areas indicated above as well as optional regional breakdown and analysis.
04The Customer Experience program (CeM) is a tailor-made solution for real time reporting to monitor your dealerships interaction with your customer's and improve customer experiences and feedback. To help our clients, succeed through adopting a culture of putting the experience of their customers' needs at the top of the priority list we offer services designed to measure their customer relationship performance and progressively shift the culture of our clients to a point at which "Customer Experience" becomes their way of life.
When a customer has a concern or an accolade this message is transferred to a unique closed loop solution that allows you to manage the entire flow of information in dealing with the message and that the correct information is relayed to the client as well as the dealer concerned. A history is created of all the alerts and managed outcomes for future reference.
To understand how Customers can drive companies' growth and profitability Datatrack have introduced an innovative matrix that can be calculated by placing a company's customers into three categories. Used as a simple but powerful measure of the overall relationship your customers have with you and a leading indicator of growth.
This entire process is call center driven, sending out feedback criteria and soliciting an immediate response. The principal methodology will be to touch your customer base as often as required and to conduct a Pulse check based on the one question to gather valuable customer feedback and insight as to what your customers are thinking and what they want from you as a supplier.
The principal methodology behind this program will be to touch all your customers on a quarterly basis and to conduct a prospecting question based on asking the question, "Are you in the market to purchase a new or used vehicle in the next three months?"
Yes, or No?
The customer who answers yes or maybe to either new or used is submitted to you and your sales department. A full prospect report is then submitted.
Not only are all the dealer reports and alerts available online, but there are also additional inputs that we offer to achieve profitable outcomes. We help in all three areas of the dealership, sales, service and parts guidance and mentoring assistance. We also align our services with standard operating procedures for the dealership to maximise their profitability, one customer at a time.
The entire Datatrack model is geared around the data we gather from customers and understand that all dealerships and people are different, however like various degrees. By using our model of fine tuning operational procedures and using the information obtained can only help but increase profitability.